You just started a business, everything started slowly but you are not completely satisfied with the results. You would like that the potential customer easily finds your products on the internet and that they know that you exist. Building product and brand awareness is the main element of every successful marketing story. Here are some tips how to get started or upgrade your way to the brand awareness success.
First of all, it is necessary to define a goal that is measurable in order to be able to follow further development. After that, it is necessary to define a visual identity like name, logos and typography, as well as any other content that will be published with that brand such as texts, photos, video content, and visuals. Finally, it is necessary to create a distribution plan and define the media. What is extremely useful to have is a calendar of releases, which defines what will be posted, when and where. It is important to approach the branding process seriously and consistently. Nothing can happen overnight, but consistency leads to results. The true value of brand is carried by people, and social media can help here a lot. Social media are great opportunity to get to know the target group and have two-way communication. Special attention always spoils interesting video content, animations, images that you can always share on Instagram, Facebook, LinkedIn, Twitter and remind customers that you are here. Do not just tell the customers about your brand, talk to them! It is important to invest in web and/or blog for customers to get to know your product or business scope better. Behind your brand needs to be a certain quality, expertise, fast service or something specific just for you. Here are some ideas that can help you strengthen your brand awareness:
Quality interactive website is designed and engineered to anticipate user behaviour and supported by smart functionality in the service of business strategy and customer needs.
Besides that we want to make sure that your search engine visibility is optimized correctly so not that we only care about excellent content and design, we also take care about things "under the hood."
A strong and recognizable brand which tells a story, reflects your beliefs and gets your message over to your customers clearly — no matter how big is your business you need this.
Through our process of brand positioning, we uncover what your customers can and do think of you, and you alone. Then we use that to show you how to use that thinking in a way that’s relevant to your audiences and can benefit your customers and you.
You still think that social media marketing is writing posts and posting pictures, trust us it is way more beyond that. To connect the customer with the brand is one of the most difficult task — social media are the ideal platform to reach a large number of customers and connect online and offline marketing.
In this aspect applications like our Wheel of fortune are the excellent tool to raise brand awareness, comprehend customer in what you offer and at the same time add value that will attract them into purchasing your product. Spin our Wheel of fortune and see what we are talking about.
I am the boss!
The one who has the last word, the big guy in our small team. Matej makes sure that all of the clients are satisfied, he leads the company's long-term strategic vision of working with organizations, consumer brands, start-ups and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He makes sure his employees are satisfied, joyful and he provides positive working atmosphere. Note to everybody — he hates to be called Boss.Matej Beribak | CEO
I know H.T.M.L.
Young professional with an eye for a nice design and practical ideas. He strives to create and execute user-centered, data-driven experiences across digital channels. Except UI and UX design, he is also passionate about photography, capturing interesting moments in a right time is what he is best in! Word traveler with a sense for good food and drinks.Siniša Plevnik | UI Designer
See beauty in everything.
People are visual creatures, they like what is nice to see. Tanja helps your brand get the visual identity that will catch attention and admiration. She makes structure and beauty from all disordered ideas. One of her quotes: "Until it's not perfect, it's not done!" Sometimes it’s hard to meet her high criteria, but at the end her designs are impeccable and that is what she strikes for! Except being beautiful, she is flawless as well as her work.Tanja Dujmović | Graphinc Designer
Let's get social!
You have something to say, but don't know how to express yourself? Melani has a word for it, You can be sure of that. Writing blogs, columns and posts still don't leave her without a word. Creating quality content and building communities on social media networks is something that, in her own words, she doesn't see as a job but more as a lifestyle. When she is not writing, probably she is baking cakes, her second biggest passion. She has a sweet tooth as we so far have not seen.Melani Martinić | Content Manager
The big kid making sure that everything "under the hood" works smoothly. During the day professional back end developer with amazing ideas and innovations, but during the night he becomes a real warrior in world of tanks. We still don’t know exactly when he sleeps, but we guess superheroes don’t sleep.Branimir Đurek | Back-end Developer
Coffee, coffee, coffee!
You think something is impossible to be done, please contact Marko, we still didn't find a thing he couldn't do. Perfectly working back-end development is a piece of cake for him, but besides that he is always here for constructing lamps, fixing cars, mobile phones, killing spiders and lot more. You just need to give him a lot of coffee, tell him what you need and watch him do his magic.Marko Vušak | Back-end Developer
Just ask me!
They say women know everything. Now imagine a woman who is a Google specialist, scared now? No need to, our Nives just makes sure you get the most out of Google's services. Google Adwords, Google Analytics, SEO and SEM are her thing. If you want to make sure You will appear on the first site in Google search don't hesitate to call her for help. Except that Nives is a young mom who enjoys spending time in nature. Young, urban and hardworking that's our Nives.Nives Radman | Google Specialist
Want to become part of our team?
Contact us and maybe your picture will be here. CV, video, motivational letter or anything You think represents You the best, send us via mail and help us get to know You. We are waiting!Aplitap team
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