Aplitap

We are full-service digital agency focused on creating and delivering high quality interactive experience.

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Facebook advertising — Why and how?

Melani Martinić |

I suppose by now you have already realized the importance of having a Facebook fan page and editing your profile to make it interesting and appealing to the user. In addition, you want even more from Facebook and you are ready to take advantage of all the opportunities that Facebook provides? You are interested in how can Facebook ad help you and what is the best way to do it? You are at the right place — we have several solutions for you.

By conducting a campaign through the social networks offers you a few features that other channels of advertising don't have.  Among many other things, one of the most important stack in the creation of such a campaign and advertising on Facebook is narrowly targeting specific groups of people. This way you can ensure that your message will see exactly the targeted group of people which might need your product or service and in that way your marketing budget would be well spent.

 

What Facebook offers you within their advertising is:

• Increasing fan base and the number of visits to your fan page

• Increasing the number of visits to your website

• launching Facebook posts to certain groups

• promoting contest or event

 

Among other things, Facebook advertising is still much cheaper than traditional forms of advertising such as radio, television, billboards, magazines and so on. The minimum bet you can place that Facebook requires is $ 3 a day, and the period of time is determined by you.

In addition to creating the budget and time period, within your ad posting you can created demographic groups to which you want your ad to go, including, among other things, which area you would like your ad to appear, you can target group by gender, disaggregated by age, interests, marital status, educational status, etc.

A wide range of options offered to narrowly targeting your ad to be more successful.

When creating the ad you can also create visual appearance by yourself, so besides the title and a short description, your ad can have a particular picture or even a few of them.

Play around with the options that Facebook offers you and try different combinations to find out what will most benefit your business, but remember one thing, Facebook is changing the rules and upgrades software on daily bases — you have to continually monitor the need to change and adapt accordingly to changes . Follow the updates on Facebook regularly, and once you set the campaign keep track on it and ensure you a successful implementation of the campaign.

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Research and strategy To get accustomed with the brand is key component

In order to provide you full service we believe that becoming a extended part of your team is crucial. To provide you only the best, we immerse ourselves in what you’re trying to achieve, your organization and the way you do business to get a deep rich feel for who you are.

Only once we get to know you, we begin on sculpting out the prefect strategy for your business. We provide you deep research on your company and based on that we develop unique strategy to make your company stand out!

  • Digital marketing strategy
  • Branding positioning
  • Google Analytics
  • KPI and Reporting Development
  • LET'S GET IN TOUCH

    Content marketing Customers are interested in their own benefits, and they want it all

    Blog posts, case studies, white papers, guides, infographics, contests, campaigns, videos, podcasts. Name it — we do it all! We believe that mixing digital and physical worlds offers brands a unique way of connecting with their customers on a deeper level.

    If you are looking for marketing solutions that will intrigue your customers and take your business few steps higher, get in touch! We are here!

  • Content creation
  • Brend storytelling
  • Content improvement
  • Joining the conversation
  • LET'S WRITE A STORY

    Web development A successful website isn't just pretty face

    Quality interactive website is designed and engineered to anticipate user behaviour and supported by smart functionality in the service of business strategy and customer needs.

    Besides that we want to make sure that your search engine visibility is optimized correctly so not that we only care about excellent content and design, we also take care about things "under the hood."

  • Responsive web design
  • Application development
  • Custom coding
  • SEO
  • LET'S BUILD A WEB

    Branding Listen to the audience and turn that in to your advantage

    A strong and recognizable brand which tells a story, reflects your beliefs and gets your message over to your customers clearly — no matter how big is your business you need this.

    Through our process of brand positioning, we uncover what your customers can and do think of you, and you alone. Then we use that to show you how to use that thinking in a way that’s relevant to your audiences and can benefit your customers and you.

  • Packaging design
  • Ideas and positioning
  • Graphic design
  • Identity and experience
  • LET'S BUILD A BRAND

    Social Media Social Media has connections

    You still think that social media marketing is writing posts and posting pictures, trust us it is way more beyond that. To connect the customer with the brand is one of the most difficult task — social media are the ideal platform to reach a large number of customers and connect online and offline marketing.

    In this aspect applications like our Wheel of fortune are the excellent tool to raise brand awareness, comprehend customer in what you offer and at the same time add value that will attract them into purchasing your product. Spin our Wheel of fortune and see what we are talking about.

  • Building a community
  • Facebook applications
  • Facebook ads
  • Viral marketing
  • LET'S MAKE AN APP

    Digital advertising New era is called digital era

    If you don't exist in the digital world is almost the same as you don't exist at all. Using high-grade online tools backed up with tailored research, we can formulate a sharply targeted and effective digital advertising plan for you.

    To be heard and seen in digital world is the key component that gives you an advantage in front of others. The world of online marketing is our field to play on, and your online visibility is our main goal.

  • Google AdWords
  • Facebook Ads
  • Mobile advertising
  • Newsletter
  • RUN MY ADDS






    Meet the family

    I am the boss!

    The one who has the last word, the big guy in our small team. Matej makes sure that all of the clients are satisfied, he leads the company's long-term strategic vision of working with organizations, consumer brands, start-ups and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He makes sure his employees are satisfied, joyful and he provides positive working atmosphere. Note to everybody — he hates to be called Boss.

    Matej Beribak | CEO
    I know H.T.M.L.

    Young professional with an eye for a nice design and practical ideas. He strives to create and execute user-centered, data-driven experiences across digital channels. Except UI and UX design, he is also passionate about photography, capturing interesting moments in a right time is what he is best in! Word traveler with a sense for good food and drinks.

    Siniša Plevnik | UI Designer
    See beauty in everything.

    People are visual creatures, they like what is nice to see. Tanja helps your brand get the visual identity that will catch attention and admiration. She makes structure and beauty from all disordered ideas. One of her quotes: "Until it's not perfect, it's not done!" Sometimes it’s hard to meet her high criteria, but at the end her designs are impeccable and that is what she strikes for! Except being beautiful, she is flawless as well as her work.

    Tanja Dujmović | Graphinc Designer
    Let's get social!

    You have something to say, but don't know how to express yourself? Melani has a word for it, You can be sure of that. Writing blogs, columns and posts still don't leave her without a word. Creating quality content and building communities on social media networks is something that, in her own words, she doesn't see as a job but more as a lifestyle. When she is not writing, probably she is baking cakes, her second biggest passion. She has a sweet tooth as we so far have not seen.

    Melani Martinić | Content Manager
    Big Superhero!

    The big kid making sure that everything "under the hood" works smoothly. During the day professional back end developer with amazing ideas and innovations, but during the night he becomes a real warrior in world of tanks. We still don’t know exactly when he sleeps, but we guess superheroes don’t sleep.

    Branimir Đurek | Back-end Developer
    Coffee, coffee, coffee!

    You think something is impossible to be done, please contact Marko, we still didn't find a thing he couldn't do. Perfectly working back-end development is a piece of cake for him, but besides that he is always here for constructing lamps, fixing cars, mobile phones, killing spiders and lot more. You just need to give him a lot of coffee, tell him what you need and watch him do his magic.

    Marko Vušak | Back-end Developer
    Just ask me!

    They say women know everything. Now imagine a woman who is a Google specialist, scared now? No need to, our Nives just makes sure you get the most out of Google's services. Google Adwords, Google Analytics, SEO and SEM are her thing. If you want to make sure You will appear on the first site in Google search don't hesitate to call her for help. Except that Nives is a young mom who enjoys spending time in nature. Young, urban and hardworking that's our Nives.

    Nives Radman | Google Specialist
    Want to become part of our team?

    Contact us and maybe your picture will be here. CV, video, motivational letter or anything You think represents You the best, send us via mail and help us get to know You. We are waiting!

    Aplitap team
    LET'S GET IN TOUCH

    Matej Beribak

    Melani Martinić

    Tanja Dujmović

    Siniša Plevnik

    BRANIMIR ĐUREK

    MARKO VUŠAK

    NIVES RADMAN

    Spar Interspar
    Beauty UK
    Lego
    Mikronis
    HEP
    Croatia zdravstveno osiguranje
    Rwe
    tipTravel
    Vidi magazin
    T-com
    BioEden
    More Boats
    Dormeo
    Konzum
    Twin Set
    Kozmo
    Milsing
    Bebivita
    Babor
    Borovac and Bence
    Bio Save
    iRobot
    More Sailing
    Curaprox

    Company info

    contact@aplitap.com

    Skype chat


    MB: 2879646 OIB: 24129535206 The company is registered in the Commercial Court in Zagreb under MBS: 080797585 Account for regular operations of the company is kept at Raiffeisenbank Austria dd Zagreb number HR1424840081106142701. The share capital amount is 20.000,00 kn. Management: Matej Beribak.
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