Aplitap

We are full-service digital agency focused on creating and delivering high quality interactive experience.

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How to build brand awareness?

Petra Lončar |

You just started a business, everything started slowly but you are not completely satisfied with the results. You would like that the potential customer easily finds your products on the internet and that they know that you exist. Building product and brand awareness is the main element of every successful marketing story. Here are some tips how to get started or upgrade your way to the brand awareness success.

First of all, it is necessary to define a goal that is measurable in order to be able to follow further development. After that, it is necessary to define a visual identity like name, logos and typography, as well as any other content that will be published with that brand such as texts, photos, video content, and visuals. Finally, it is necessary to create a distribution plan and define the media. What is extremely useful to have is a calendar of releases, which defines what will be posted, when and where. It is important to approach the branding process seriously and consistently. Nothing can happen overnight, but consistency leads to results. The true value of brand is carried by people, and social media can help here a lot. Social media are great opportunity to get to know the target group and have two-way communication. Special attention always spoils interesting video content, animations, images that you can always share on Instagram, Facebook, LinkedIn, Twitter and remind customers that you are here. Do not just tell the customers about your brand, talk to them! It is important to invest in web and/or blog for customers to get to know your product or business scope better. Behind your brand needs to be a certain quality, expertise, fast service or something specific just for you. Here are some ideas that can help you strengthen your brand awareness:

  • Remarketing or retargeting – it is an ideal way to save your lost traffic. When a person visits the website, a cookie will be set up which will follow the user and show him your ads while he is browsing freely on all the other sites, not just yours. Remarketing is available for Google Search, Display Network, Facebook and LinkedIn. Ads are only displayed to people who were interested in your brand, and with this, it is a great way to constantly alert the user,which can then result in a purchase
  • Guest posting – includes writing and publishing articles about your own products or services on other sites or blogs. Why do this? With that kind of posting you build links, create a new audience, and become more accessible to search engines
  • Rewards - people love free stuff. The key to success is to gain something specific and representative for your brand, while also leaving a positive impression regardless of winning. It is important to create clear content and require as much public engagement as possible
  • Use video content - studies have shown that the use of the word "video" in an email subject increases email openness by 19%, clicking by 69% and decreases unsubscribing from the mailing list by 26%. An efficient video highlights the benefits of your product or service, builds brand awareness, and shows on which market a customer can find you

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Research and strategy To get accustomed with the brand is key component

In order to provide you full service we believe that becoming a extended part of your team is crucial. To provide you only the best, we immerse ourselves in what you’re trying to achieve, your organization and the way you do business to get a deep rich feel for who you are.

Only once we get to know you, we begin on sculpting out the prefect strategy for your business. We provide you deep research on your company and based on that we develop unique strategy to make your company stand out!

  • Digital marketing strategy
  • Branding positioning
  • Google Analytics
  • KPI and Reporting Development
  • LET'S GET IN TOUCH

    Content marketing Customers are interested in their own benefits, and they want it all

    Blog posts, case studies, white papers, guides, infographics, contests, campaigns, videos, podcasts. Name it — we do it all! We believe that mixing digital and physical worlds offers brands a unique way of connecting with their customers on a deeper level.

    If you are looking for marketing solutions that will intrigue your customers and take your business few steps higher, get in touch! We are here!

  • Content creation
  • Brend storytelling
  • Content improvement
  • Joining the conversation
  • LET'S WRITE A STORY

    Web development A successful website isn't just pretty face

    Quality interactive website is designed and engineered to anticipate user behaviour and supported by smart functionality in the service of business strategy and customer needs.

    Besides that we want to make sure that your search engine visibility is optimized correctly so not that we only care about excellent content and design, we also take care about things "under the hood."

  • Responsive web design
  • Application development
  • Custom coding
  • SEO
  • LET'S BUILD A WEB

    Branding Listen to the audience and turn that in to your advantage

    A strong and recognizable brand which tells a story, reflects your beliefs and gets your message over to your customers clearly — no matter how big is your business you need this.

    Through our process of brand positioning, we uncover what your customers can and do think of you, and you alone. Then we use that to show you how to use that thinking in a way that’s relevant to your audiences and can benefit your customers and you.

  • Packaging design
  • Ideas and positioning
  • Graphic design
  • Identity and experience
  • LET'S BUILD A BRAND

    Social Media Social Media has connections

    You still think that social media marketing is writing posts and posting pictures, trust us it is way more beyond that. To connect the customer with the brand is one of the most difficult task — social media are the ideal platform to reach a large number of customers and connect online and offline marketing.

    In this aspect applications like our Wheel of fortune are the excellent tool to raise brand awareness, comprehend customer in what you offer and at the same time add value that will attract them into purchasing your product. Spin our Wheel of fortune and see what we are talking about.

  • Building a community
  • Facebook applications
  • Facebook ads
  • Viral marketing
  • LET'S MAKE AN APP

    Digital advertising New era is called digital era

    If you don't exist in the digital world is almost the same as you don't exist at all. Using high-grade online tools backed up with tailored research, we can formulate a sharply targeted and effective digital advertising plan for you.

    To be heard and seen in digital world is the key component that gives you an advantage in front of others. The world of online marketing is our field to play on, and your online visibility is our main goal.

  • Google AdWords
  • Facebook Ads
  • Mobile advertising
  • Newsletter
  • RUN MY ADDS






    Meet the family

    I am the boss!

    The one who has the last word, the big guy in our small team. Matej makes sure that all of the clients are satisfied, he leads the company's long-term strategic vision of working with organizations, consumer brands, start-ups and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He makes sure his employees are satisfied, joyful and he provides positive working atmosphere. Note to everybody — he hates to be called Boss.

    Matej Beribak | CEO
    I know H.T.M.L.

    Young professional with an eye for a nice design and practical ideas. He strives to create and execute user-centered, data-driven experiences across digital channels. Except UI and UX design, he is also passionate about photography, capturing interesting moments in a right time is what he is best in! Word traveler with a sense for good food and drinks.

    Siniša Plevnik | UI Designer
    See beauty in everything.

    People are visual creatures, they like what is nice to see. Tanja helps your brand get the visual identity that will catch attention and admiration. She makes structure and beauty from all disordered ideas. One of her quotes: "Until it's not perfect, it's not done!" Sometimes it’s hard to meet her high criteria, but at the end her designs are impeccable and that is what she strikes for! Except being beautiful, she is flawless as well as her work.

    Tanja Dujmović | Graphinc Designer
    Let's get social!

    You have something to say, but don't know how to express yourself? Melani has a word for it, You can be sure of that. Writing blogs, columns and posts still don't leave her without a word. Creating quality content and building communities on social media networks is something that, in her own words, she doesn't see as a job but more as a lifestyle. When she is not writing, probably she is baking cakes, her second biggest passion. She has a sweet tooth as we so far have not seen.

    Melani Martinić | Content Manager
    Big Superhero!

    The big kid making sure that everything "under the hood" works smoothly. During the day professional back end developer with amazing ideas and innovations, but during the night he becomes a real warrior in world of tanks. We still don’t know exactly when he sleeps, but we guess superheroes don’t sleep.

    Branimir Đurek | Back-end Developer
    Coffee, coffee, coffee!

    You think something is impossible to be done, please contact Marko, we still didn't find a thing he couldn't do. Perfectly working back-end development is a piece of cake for him, but besides that he is always here for constructing lamps, fixing cars, mobile phones, killing spiders and lot more. You just need to give him a lot of coffee, tell him what you need and watch him do his magic.

    Marko Vušak | Back-end Developer
    Just ask me!

    They say women know everything. Now imagine a woman who is a Google specialist, scared now? No need to, our Nives just makes sure you get the most out of Google's services. Google Adwords, Google Analytics, SEO and SEM are her thing. If you want to make sure You will appear on the first site in Google search don't hesitate to call her for help. Except that Nives is a young mom who enjoys spending time in nature. Young, urban and hardworking that's our Nives.

    Nives Radman | Google Specialist
    Want to become part of our team?

    Contact us and maybe your picture will be here. CV, video, motivational letter or anything You think represents You the best, send us via mail and help us get to know You. We are waiting!

    Aplitap team
    LET'S GET IN TOUCH

    Matej Beribak

    Melani Martinić

    Tanja Dujmović

    Siniša Plevnik

    BRANIMIR ĐUREK

    MARKO VUŠAK

    NIVES RADMAN

    Spar Interspar
    Beauty UK
    Lego
    Mikronis
    HEP
    Croatia zdravstveno osiguranje
    Rwe
    tipTravel
    Vidi magazin
    T-com
    BioEden
    More Boats
    Dormeo
    Konzum
    Twin Set
    Kozmo
    Milsing
    Bebivita
    Babor
    Borovac and Bence
    Bio Save
    iRobot
    More Sailing
    Curaprox

    Company info

    contact@aplitap.com

    Skype chat


    MB: 2879646 OIB: 24129535206 The company is registered in the Commercial Court in Zagreb under MBS: 080797585 Account for regular operations of the company is kept at Raiffeisenbank Austria dd Zagreb number HR1424840081106142701. The share capital amount is 20.000,00 kn. Management: Matej Beribak.
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